AABRI Fall 2022 Virtual Conference
Virtual Conference Registration #: F22VC003

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Title:           Credit Card Customer Lifetime Value Modeling
Author(s):  Liangdong Huang, University of the Incarnate Word;
                   Adam Guerrero, University of the Incarnate Word;

MANUSCRIPT
Virtual Presentation:
Author Biography:

Liangdong Huang, University of the Incarnate Word:

Mr. Huang is a Doctor of Business Administration (DBA) candidate at the University of the Incarnate Word’s School of Professional Studies. He is expecting to complete his PhD program by December 2022. Mr. Huang has over twenty-years data and analytics working experiences in marketing, strategy, risk, finance and product management functions, mainly in the retail banking industry.

Area of expertise: customer segmentation analysis, statistical modeling, data and analytics strategy Email: lihuang1@student.uiwtx.edu

Adam Guerrero, University of the Incarnate Word:

Dr. Adam Guerrero completed his PhD at the School of Economic, Political, and Policy Studies at the University of Texas at Dallas. He completed specialized coursework in applied statistics, finance, and business and economic policy before taking a faculty position teaching business economics, finance, and data analytics at the University of the Incarnate Word in San Antonio, Texas. Dr. Guerrero has industry experience in sales and marketing at Xerox Corporation, financial sales at Compass Bank, and project management for family-owned businesses. He also does freelance consulting in the areas of higher education analytics, business process improvement, strategy, and diversity, equity, and inclusion analytics. Dr. Guerrero enjoys conducting research in the areas of postsecondary educational outcomes, employee retention, and applied marketing research in the areas of customer acquisition, satisfaction, and retention.

Areas of Expertise: Data analytics, Economics, Finance, Strategy, and Operations Management. Email: aaguerre@uiwtx.edu

Supplementary Materials

none
Author Email Address

Liangdong Huang - lihuang1@student.uiwtx.edu


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